Representatives of the search engine Google has officially announced that they would fight those who wind the PageRank by buying links, reports Channel Register.
The updated version of ' advice to webmasters ' says that some SEOs are buying or selling links to cheat PageRank, which Google and violates the rules may affect the position of the site in search results.
In addition, Google encourages users to report all of the resources that engage in fraud, with links. ' We will study the data you send and use them to improve our algorithmic detection of paid links method ' - is explained on the page with a form where you can enter a website that sells links and a site that buys them. Anonymous ' squeal ' can not - you have to be logged in Google.
In this case the search engine recognizes the existence of 'good' paid links. ' They are buying for advertising purposes is a normal commercial activity on the web, but the manipulation of search results - no'. In order to separate the 'good' and ' bad ' links, Google offers links to the fair to add the nofollow attribute or do a redirect through an intermediate page, which will be prohibited from indexing robots file. txt.
The fight against paid links, we recall, began in October, when there was a massive decrease in PageRank. Direct to official information did not exist, basically all the expert explained Google's Matt Cutts search spam (Matt Cutts) in an interview with specialized publications.
Now he has shed light on one event, which proved to be less noticed than a change ' recommendations for webmasters '. In the contextual advertising system Google AdSense ads are now blocked exchanges links. In the filter got keywords such as PR8, buy PageRank and other.
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